What is Search Engine Results Page (SERP) and How Does it Work in Digital Marketing?
What is Search Engine Results Page (SERP) and How Does it Work in Digital Marketing? Search Engine Results Page (SERP) is an essential component of digital marketing that can help businesses increase their visibility, attract more visitors, and improve their ROI. When a user enters a search query on a search engine like Google or Bing, they are taken to a SERP, which displays a list of web pages that are relevant to their query. SERPs are ranked based on various factors, including relevance, authority, and popularity. Digital marketing professionals use various techniques to optimize a website's visibility and ranking on the SERP for relevant keywords. The primary goal of digital marketing is to attract more visitors to a website and convert them into customers. By increasing a website's visibility and ranking on the SERP, businesses can increase their organic traffic, improve their brand awareness, and generate more leads and sales. Paid Ads: One of the primary ways to